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About

b. 1986, HK.

 
 

Product Designer at Itaú Unibanco.  

 
 
 

I’m a product designer with a mustidisciplinary background, focused on creating meaningful digital experiences collaborating with teams from research and strategy to ideation and development. Over the years I have been working on different projects across many industries, designing solutions like brands, packaging, interfaces, user-experiences, strategies and more.

 
 

 
 

PROFESSIONAL EXPERIENCE 

Product designer at Itaú Unibanco - White Card (Feb/2019- Now) 

Still confidential project that aims to innovate in the credit market in Brazil.

UX designer at Itaú Unibanco - Rede (June/2016 - Jan/2019) 

Rede is a company from Itaú Unibanco that enables merchants to process credit and debit card transactions, providing both software and hardware systems in the highly competitive Brazilian market. My challenge was to help the team build a simple and easy experience for customers, empowering them to have more financial control over their businesses. The result was a new website that enhanced customer satisfaction and also the performance of navigation speed by 70%.


UX design intern at Itaú Unibanco (Nov/2014 - May/2016) 

I started the process of building and cataloging UI design elements to be used across our digital products (our initial approach to design systems), increasing our team’s productivity during the prototype phase. 

I also worked on an institutional initiative called “Leia para uma criança” (“Read to a child”), which distributed more than 50 million books for children across the country. I helped to design a website for our internal team to administrate the stock of books.

Branding design intern at Futurebrand (June/2014 - Nov/2014) 

Futurebrand is a global brand consultancy. I could work on many brand applications and communications for companies like Bradesco, Oi, Ponto Frio, and Monange.

Digital design intern at Ad. Agency (June/2013 - Jan/2014) 

Ad.Agency is a CRM (Customer Relationship Management) agency specialist. I focused on digital media, especially on email marketing, building layouts for clients like Samsung, Citroën, Alelo, Toyota, Fast Shop, and Costa do Sauípe.

 
 
 

EDUCATION

Bachelor’s Degree in Design (2011 - 2017) 

University of Sao Paulo / Architecture and Urbanism College (FAU-USP)

 
 
 

ANOTHER EXPERIENCE

Finalist at Airbus - Fly Your Ideas competition

Our team was selected among 50 finalists around the world to have a three-month mentoring with an Airbus professional to develop an innovative solution for the flight industry.


Hip Hop teacher (2013- 2016) 

Teaching hip hop at FAU USP.

Talk at Airbus Innovation Week (2014) 

Invited to talk about our project developed for Airbus - Fly Your Ideas competition.

Athletics association (1999 - 2009) 

Volunteer trainer of athletes.