Hi! I'm Maira Kondo.
Seattle-based Designer with ten years of experience leading and designing new digital products.
How to boost a Life Insurance Marketplace
Only 5% of Life Insurance contracts were made through XP’s platform (HUB), while we depended on partners to access our own data and performance numbers. I was tasked with redesigning XP’s entire Life Insurance Hub, giving XP greater control over the marketplace while ultimately increasing the number of contracts.
Launching a new product: XP Life Insurance
The COVID-19 pandemic increased demand for Life Insurance, creating an opportunity for XP to enter the market with its own offering and reach new customer segments. I designed XP Life Insurance from 0→1, shaping the experience from the ground up and helping bring a new offering to market.
AI-prototyping explorations
Exploring AI and coding as part of my design process to bring ideas to life faster. Building prototypes around themes I’m passionate about, from improving flight booking experiences to creating games with sensors and exploring new technologies.
Rebuilding purchase disputes in credit card apps
450K occurrences per month of purchases and which of them took up 120 days to be solved. The team reviewed all the processes, including the digital one, to improve the system and user satisfaction.
New internal platform in white label solution
Itaú Unibanco calls this a "future credit card" because it's a service offered to any partner that wants to have its own credit card, from the customer app to a whole purchase processing system and back office platform.
Consortium in a simple experience
This product has many details and rules to understand before hiring it by ourselves, and these informations weren't clear on the Itaú Unibanco website. The main challenge was to simplify the experience and user journey.
Connecting students and music teachers
A freelance job, the Lesson Home project was a pitch for investors. It wanted to show the potential of a solution that could connect students and music teachers through an online platform.